WIREFRAME
A low-fidelity, click-through wireframe of the proposed product. A shopper standing at an Ambi Pur display in a Singapore supermarket scans a QR code, answers eight quick questions, and gets S$1.50 off their next Ambi Pur spray. The brand team watches real shopper answers build up live, with the open-text comments summarised by our customised AI platform. This is a sign-off artifact about what the product does, not how it looks. Greys, boxes, and placeholders are deliberate.
The shopper scans the QR on the display with a normal phone, no app, agrees to a short consent note, answers eight questions and gets a discount code. Under two minutes at the shelf.
SCREEN 2The whole campaign at a glance: who is answering and where they live, the moments and odours that send them to a spray, what drives the choice, who Ambi Pur competes with at the shelf, and the AI-summarised top five things shoppers wrote.
★ HERO SCREEN SCREEN 3The behind-the-scenes step: Indigo builds the question set with the brand team, finalises the hook (the S$1.50 code), and generates a unique QR code for every display the vendor prints. One campaign, a code per display, live in minutes.