WIREFRAME · 3 · Campaign setup · Ambi Pur Singapore

Campaign setup

How Indigo stands up a new listening campaign · build the questions, set the hook, generate a unique code per display

Behind the scenes The shopper and the brand each see a finished thing. This is where it comes from: Indigo sets the questions with the brand team, finalises the offer for the shopper, and generates the unique codes that the vendor prints on the display with brand messaging (e.g. "Scan to get S$1.50 off your next Ambi Pur spray!").

1 · Campaign basics

Client / brand

Ambi Pur, Singapore

Display / location set

Supermarkets, islandwide

Response target

10,000 scans

2 · The hook

Why the shopper stops and scans. No hook, no answers.

Offer type

●Coupon / discount Free sample Prize draw Loyalty points

Offer detail

S$1.50 off next Ambi Pur spray

Code format

AMBI-XXXXX (auto, unique)

3 · The question set

Consent screen first, then eight questions, one open-text. Drag to reorder or toggle any question.

On	Question	Type
On	Consent to collect responses (opening screen)	required tap
On	Age group	single choice
On	Gender	single choice
On	Area they live in	single choice
On	When they reach for a spray	multi choice
On	Odour they most want tackled	single choice
On	What matters most when choosing	single choice
On	Air-care brands considered or used	multi choice
On	Open text	free text, AI-summarised
Off	Postal district (finer than area)	dropdown
Off	What drew you to the display	single choice
Off	Recommend (NPS)	0-10 scale
Off	Purchase frequency	single choice

4 · The codes

A unique QR per display, not one shared code.

SG-0001

SG-0002

SG-0003

SG-0004

Each display carries its own code, so every scan is tied to that exact stand, its store, and time. The brand can see which displays pull shoppers and which do not.

Preview

See exactly what the shopper will see on their phone before it goes live.

Open shopper preview

Go live

Status

Draft not collecting yet

Launch campaign

Answers start landing on the dashboard the moment the first shopper scans.

Indigo Store Genie wireframe for Ambi Pur Singapore · campaign setup · illustrative sample only