Brand intelligence dashboard
Ambi Pur aerosol sprays · Singapore in-store display campaign · target 10,000 scans · live as shoppers answer · illustrative sample
The whole point
Before this, the brand ran a display and hoped. This screen turns every Ambi Pur display
into a listening post: who is buying air care, the moments and odours that send them to
a spray, what decides the choice, which rival brands are on their list, and what they
asked for in their own words. Every number here is a shopper who stood at the shelf and
answered.
3,846 / 10,000
Responses collected (38%)
62%
Considering or using Ambi Pur
38%
Weighing Ambi Pur against a rival
36%
Top odour: cooking smells
Who is answering
Age group
25-3431%
35-4427%
18-2417%
45-5415%
55+ & under 1810%
Gender
Female58%
Male39%
Prefer not to say3%
Where they live (Q3)
West25%
North-East24%
East19%
Central18%
North14%
When they reach for a spray (pick any, so totals pass 100%)
After cooking52%
To freshen the bathroom47%
Before guests arrive38%
A room feels stuffy29%
Daily cleaning24%
Pet or smoke odours12%
The odour they most want gone
Cooking smells36%
Bathroom odours22%
Damp or musty air17%
General freshening14%
Pet smells6%
Smoke5%
What matters most when choosing
Instantly kills odours33%
Fragrance lasts26%
Pleasant scent19%
Value for money15%
Trusted brand7%
Where they scanned (from the display's code)
FairPrice44%
Sheng Siong23%
Giant17%
Cold Storage11%
Other stores5%
Drill into any chain for store-by-store scans: which displays pull shoppers and which do not.
Brands considered or used (pick any, so totals pass 100%)
Ambi Pur62%
Febreze41%
Glade33%
FairPrice18%
Godrej Aer9%
Other6%
Who else is on an Ambi Pur shopper's list
Of the 62% considering or using Ambi Pur, which rivals they also picked.
Ambi Pur only, no rival39%
Also Febreze38%
Also Glade27%
Also FairPrice14%
Also Godrej Aer5%
Reads at a glance
Six in ten Ambi Pur shoppers are also weighing a rival, and Febreze is the one they
name most. That is the switching battle, measured at the shelf where it is decided.
What shoppers wrote · top 5 themes, summarised by AI
The secret sauce
2,904 shoppers typed an answer to the last question. Instead of a marketer reading
2,904 comments, our custom AI program clusters them into the five themes that came up
most, each with how often it appeared and whether the tone was positive or a complaint.
1
Scent fades too fast in kitchens with the windows open
In 13% of comments complaint
2
Loves the instant odour kill after cooking, would buy a kitchen-specific variant
In 10% of comments positive
3
Wants lighter, less "chemical" scents for small flats
In 9% of comments complaint
4
Asks for something that works on damp, musty cupboards and bathrooms
In 7% of comments positive
5
Would stock up on twin packs or bigger cans at a better price
In 6% of comments positive
Click any theme to read the underlying verbatim comments. Themes recompute as more responses arrive.
Export & act
The brand team takes the whole campaign away as a report, or filters to one segment first.
Ambi Pur Singapore · aerosol spray shopper survey
Presented by HH Global · powered by Indigo Store Genie
Concept wireframe